Hotel Roanoke Sale: What's Next?
PostsHotel Roanoke Sale: What's Next?

Hotel Roanoke Sale: What's Next?

3 min read·Sep 7, 2026

The Virginia Tech Foundation is acquiring the Hotel Roanoke conference center to market it alongside the hotel, which the foundation already owns. This move aims to streamline the sale of the entire historic property. While the university is committed to ensuring the asset's future, the specific timeline and buyer remain unknown.

There's been significant speculation about the property's potential use, particularly regarding a casino. Roanoke City has explored redeveloping the Berglund Center into an entertainment district, including a casino, but that proposal faces public opposition and a lack of legislative support. This has led some to suggest the Hotel Roanoke and Conference Center could become a casino site, with Virginia Tech potentially leveraging its influence to secure a gambling license. However, Virginia Tech has stated that the property is "best positioned as an historic luxury hotel and conference center that supports visitors, conferences, tourism and economic development in the region." Roanoke Mayor Joe Cobb, a supporter of the Berglund Center casino, also denied any discussions within the conference center commission about a casino at the hotel property.

Another key aspect of the sale is the division of the $14 million from the conference center's sale between the city and the Virginia Tech Foundation. The city issued $12.8 million in bonds to build the conference center in the early 1990s and another $12.7 million in 2024 for a courtyard addition, which is now on hold due to the sale negotiations. Both the city and Virginia Tech contribute $80,000 annually to the conference center's operating budget. Mayor Cobb expects the city to receive most of the $14 million to cover its bond obligations and ensure it is "made whole." The conference center generated over $780,000 in net operating income in 2024-25 from more than $6 million in revenue.

The $14 million sale price for the conference center has also raised questions, as the city assesses the property for tax purposes at $20.6 million. The conference center commission, however, obtained its own appraisal from a private firm, valuing the property at around $14 million. The commission's appraisal will not be released until the sale is complete. The conference center, being publicly owned and tax-exempt, has not had its tax valuation challenged by the commission in the past. Once the property is sold, the 31 year old operating agreement between the city and university will end and the commission will be dissolved through a court process.

I think what stands out here is the complexity of selling a publicly owned, historic property with multiple stakeholders and significant financial implications. The ongoing negotiations and the differing valuations highlight the challenges in such a high profile transaction, especially with the added layer of speculation about its future use.

Written by Doug Veit

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